Step Into Times Square - Then Step Back from It

Row NYC returns to New York City with a fresh perspective on an enviable address. Uncommonly understated in the heart of Times Square, travelers will find an inviting anchor amidst the energy, with the best of the city just outside. Reimagined guest rooms, inspired by Broadway’s traditional craftsmanship, are tailored for a relaxed daily reset. Downstairs, the lobby expands into an all-day café & bar that carries guests from caffeine-brightened mornings to cocktail-fueled late nights with fresh local fare and shareable small bites. Wherever the day takes you, end it effortlessly at Row.

Welcome to New York