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Steps from Broadway. Center of it all.
ROW NYC returns with a renewed spirit and a front-row address in the heart of Times Square. Steps from Broadway, dining, shopping, and city landmarks, the hotel offers a comfortable place to land between every NYC moment. Reimagined guest rooms provide a modern reset after days of exploring, while Percy All Day brings coffee, cocktails, fresh local fare, and shareable bites together from morning to night. From early mornings to late nights, experience New York City exactly as it was meant to be: dynamic, connected, and unforgettable
Contemporary and Comfortable Guest Rooms
Thoughtfully designed rooms offer a comfortable escape from the city's nonstop energy. Smart layouts, modern finishes, and inviting spaces create the perfect place to relax after a day exploring Times Square and beyond.
Explore the Neighborhood
Times Square
1 minute Walk
Central Park
Theater District
Big Savings, Big Experiences
Grand Opening Special
Bed & Breakfast Package
Valet Park & Stay
Row NYC Pet Package
Stay & Dine with Percy All Day
Skywalk Above Times Square
Staycation Package
Crafted Food & Drinks
A Day of Attractions Near ROW NYC
Moments That Capture NYC Living
We've got the answers
Yes, ROW NYC features Percy All Day, an all-day café and bar offering coffee, light bites, and cocktails from morning to night in a lively, social setting.
ROW NYC offers a variety of room and suite options designed to suit different travel needs and preferences. From comfortable guest rooms to more spacious accommodations, guests can choose the option that best fits their stay.
To explore detailed descriptions, layouts, and amenities for each room and suite type, we recommend visiting the Rooms & Suites page on our website, where you’ll find the most up‑to‑date information and photos.