Meet the Row NYC Hotel

The Row NYC hotel has pioneered a new era of individuality among Time Square hotels by meeting NYC’s signature urban grit with grandeur. Row NYC transforms your stay into a completely contemporary experience- with a front row view to Times Square that’s truly incomparable. Our NYC hotel’s guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7.

Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp— theatre architect extraordinaire— and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC.

Endlessly lounge-worthy, the Row NYC flaunts a spectacular lobby and statement spaces that sets it apart from other Times Square hotels. Row NYC is artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors.

Inspired amenities abound at the Row NYC. Our restaurant, District M, is a European express café by day and a Neapolitan pizza bar and cocktail lounge by night, offering a curated selection of delicious food, coffee, cocktails and more – sourced from some of NYC’s finest eateries. Open 24/7, Iconic M is a one-stop-shop for everyday essentials with a twist. And, our state-of-the-art Internet lounge always keeps our guests connected – in style.

Grab a cocktail and head to District M on a Sunday night where you’ll find classic films being watched on our 120 square-foot screen. Cheer on your favorite team at our Times Square Hotel and enjoy some of the biggest games in major sporting events comfortably on our stadium seating here at District M. Our latest addition, City Kitchen, is Times Square’s first indoor food market, featuring 9 of New York’s most buzzed about food concepts.  Visitors and locals can delight in the city’s best dishes – without having to travel to taste them.

Explore the very best of New York City, starting with Row NYC!

Ready to create your NYC?