Hotel

Meet the Row NYC hotel.

The Row NYC hotel has pioneered a new era of individuality by meeting NYC’s signature urban grit with grandeur – transforming your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable. Our guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7.

Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC.

Endlessly lounge-worthy, the Row NYC flaunts a spectacular lobby and statement spaces, artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors.

Inspired amenities abound at the Row NYC. Our restaurant, District M, is a European express café by day and a Neapolitan pizza bar and cocktail lounge by night, offering a curated selection of delicious food, coffee, cocktails and more – sourced from some of NYC’s finest eateries. Open 24/7, Iconic M is a one-stop-shop for everyday essentials with a twist. And, our state-of-the-art Internet lounge always keeps our guests connected – in style.

The Row NYC boasts 1331 contemporary guest rooms on 28 floors, flaunting chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.

Ready to create your New York City?