The Milford Plaza Hotel Transforms to the ROW NYC

We are excited to announce the launch of the Row NYC — formerly the Milford Plaza Hotel.

The Row NYC hotel has pioneered an era of individually by meeting NYC’s signature urban grit with grandeur- transforming your stay into a completely contemporary experience – with a front row view to Times Square that is truly incomparable. The Row NYC holds the superior locale of the Milford hotel and plenty more, with NYC art and culinary treasures at every corner, our guests undeniably reside in the middle of it all, with access to everything and anything – 24/7.

Located in the bull’s eye of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinary – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza New York before making its much-anticipated debut as the Row NYC.

Endlessly lounge-worthy, the Milford hotel New York marks its transformation into the Row NYC with a spectacular lobby and statement spaces, artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors. Redone rooms flaunt chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.

We have revolutionized the Row NYC from the Milford hotel with completely new inspired amenities! Our restaurant, District M, is a European express café by day and a Neapolitan pizza bar and cocktail lounge by night, offering a curated selection of delicious food, coffee, cocktails and more – sourced from some of NYC’s finest eateries. Open 24/7, Iconic M is a one-stop-shop for everyday essentials with a twist. And, our state-of-the-art Internet lounge always keeps our guests connected – in style.

We look forward to welcoming our loyal Milford Plaza hotel NYC guests to a truly extraordinary stay at the Row NYC hotel. Visit to make a reservation today!