Juicy Couture

Fabulously fun and fashionable, Juicy Couture NYC is known for their signature velour tracksuits, clothing, jewelry, accessories and more for women, men and children.
About Juicy Couture: Juicy Couture embraces the bright and glamorous fun of its Los Angeles heritage by discovering the couture in the everyday, and delivering an element of surprise in all its designs & fashion apparel for women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses and small goods.

In 1995, Gela Nash (before marrying Duran Duran’s John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 the girls changed the name to Juicy Couture, the aim was to create girly apparel and a label equal to that of other major labels, but to be more affordable to the general public. Their line, which they called “Juicy Couture,” was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy did not have much money with which to start their label, thus leading to a slow start-up of the company. In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with “Madge” embroidered on it (Juicy Couture rarely uses “Madge” on their clothing anymore). Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Juicy Couture was a very limited brand, being available at very few locations such as Neiman Marcus; the company did not establish exclusive boutiques and flagship stores until the late 2000s. Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand. North America is home to over 100 Juicy Couture and Juicy Couture outlet stores. You can also shop Juicy Couture in select department stores, online at juicycouture.com and in over 60 countries across Europe, Asia, Latin America and the Middle East.

Distance from the Row NYC hotel: 10 Blocks

Location

  • 650 5th Avenue, New York, NY 10103